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Why Promotional and Testimonial Video Is The Most Engaging Content

This Medium article discusses what makes promotional video content so engaging to consumers. Video marketing is effective at grabbing attention and retaining customers. That’s why video is better than any other medium. It’s also why Transcendent focuses on creating high quality professional video for top companies and brands.

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In essence, video brings together two things that capture attention like nothing else: movement and noise. Both these features play a huge role in effective brand messaging. They allow companies to clearly communicate their goals and values. Unlike text, which relies on specific words, punctuation and visual cues (i.e. emojis) to set a desired tone.

Video marketing and promotional video also allow you to show instead tell. Customers want to see exactly what they are getting from companies. Dynamic visual storytelling creates a stronger connection between brand and the audience. It also helps build brand awareness. Testimonial style videos are especially helpful with forming a connection because they are more personable. Which would you trust more? A lengthy paragraph or a real person telling you their experience?

Fast Facts about Video Production

  • 87% of online marketers use video content
  • 79% of all Internet traffic in 2018 was video
  • A positive user experience with a video advertisement increases their chance of buying by 97%
  • Users spend 88% more time on a website that has video
  • Videos generate 12000% more shares than images or text
  • Videos between 1-2 minutes long receive the most engagement

Video content is a guaranteed way to increase engagement with your brand. Are you looking to up your game with a video production company in NYC? Then reach out to us on our website! Our team is ready to pick up the camera and start building your brand.

Original Article Source Credits:   Medium , https://medium.com/

Article Written By: Monica Carvalho, Social Media Manager at Zipstrr

Original Article Posted on:  Aug 25 , 2017

Link to Original Article:  https://medium.com/@slicevideo/this-is-why-video-is-the-most-engaging-type-of-content-e5ca46d5cef1

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