How Professional Video Plays A Key Role In Business in 2022
Technology and business seem to grow at a lightning pace. In order to keep up, companies are investing in promotional and video marketing content. Corporate video is expanding quickly which means it’s essential for businesses to invest time and money into professional video content.
5 Reasons Why Promotional Video Works
- It’s Current
- It’s Cost-Effective Marketing
- It Sends a Clear Message
- It’s Personal
- It Can Serve Multiple Purposes
Beyond using video content for marketing, video can be used in house for training and company communication. This is especially helpful for large companies or business with remote employees. For example, a great in-house video that we have made is this compliance video for the non-profit YAI. It combines animation with b-roll to communicate expectations to employees.
Live streaming and hybrid video production takes in-house video and promotional video a step further. In same way that promotional video is timely and personal, live streaming lets you connect with your audience in real time. In the future, companies will convert large in-person conferences to even bigger online conferences. These Zoom or Vmix video conferences can include employees, speakers, and attendees from all over the world.
All of the reasons listed above are why companies are turning to professional corporate video in 2022. Equally important are the professional video production companies they are hiring to create this content. Transcendent Enterprise is one of those trusted NYC production companies because we work to keep up with industry trends. Our team is always using the latest in camera technology and live stream software.
If you are ready to take your business into the 21st century, reach out to us! Transcendent is standing by to respond quickly and exceed your professional video expectations.
Original Article Source Credits: Vidyard , https://www.vidyard.com/
Article Written By: Donnique Williams
Original Article Posted on: June 19, 2020
Link to Original Article: https://www.vidyard.com/blog/role-of-video-in-the-future-of-work/