Common Mistakes People Make When Hiring A Video Production Company
Video marketing is the latest buzz and effective tool used by numerous companies to improve their brand reputation and gain a good return on investment. Moreover, it helps create a personality for your company and your brand, enabling you to connect with your viewers. However, as a business owner, you may not have the experience and resources to handle video production in-house. When this is the case, you have an option to hire a video production company for your marketing video. They have the skills, expertise, and professional crew to help you achieve your video marketing goals.
Unfortunately, you may be unfamiliar with the role of video production companies and how to hire the right service for your company. While making such a big investment, you could commit mistakes and enlist a firm’s assistance that doesn’t share the same ideology and can leave you with subpar videography. To help you make an informed decision and avoid some basic errors that could prove to be costly, Transcendent Enterprise has put together a list of the most common mistakes people make when hiring a video production.
1. Hiring the lowest bidder
When hiring a video production company for your project, the determining factor should not solely be on who is the cheapest. It’s always best to gather at least four to five quotes from different companies before making your final decision. Having various quotes allows you to compare and see what the range in price is perfect for your specific project. If someone’s quote is remarkably lower than the others, it can mean that they will deliver low-quality work or that they don’t understand or know how to deliver your vision for the project. However, spending a little more for a crew that knows your vision and can provide high-quality will make the process run much smoother for you.
2. Enlisting a company based on just their demo reel
When researching companies for your project, you will come across their demo reel, but that shouldn’t be your only determining factor. Demo reels are made to attract clients, so they look great on purpose, and they also highlight the big brands the company has worked with. However, your project is unique and may not require all the special effects highlighted in the company’s demo. Keep your project and its needs in focus when hiring. It’s best to align the goals of your project with completed work from the company. Ask the company to show examples of their videos that are similar to your project. This allows you to see how your project will look in their hands and ensures you that the company has the needed experience to deliver your vision.
3. Hiring a company before getting to know them personally
Your project is important to you, and you want to ensure that the company you hire handles it with care. One key way to ensure that is to talk to them. Getting to know the company personally by talking through your project and going over how you envision your project to be and getting to hear their feedback and input is critical in your selection process. Do they seem concerned about your success? Does their plan for your project make sense? Do they communicate well? Are they friendly? After talking to the company, the vibe you receive is not something you should push aside, as attitude is vital. You will be working with this company for weeks or months, depending on your project’s scope. If their attitude seems off from the start, you wouldn’t want to put yourself through the turmoil of having your project in their hands. You need to have a positive experience with the company you work with, as the process definitely influences the final results.
4. Failing to discuss your timeline
Determine the deadline for your project before talking with various video production companies. Is your project going to be used for an upcoming event? Will it go live on a certain day? You may also want that deadline to be a little ahead of the time, maybe days or weeks earlier, you need to discuss during the selection process. Have that deadline marked and signed in a contract, so both you and the company are in agreement. If the company seems too busy, they may not be the right choice as they will be more prone to cut corners to meet the deadline or have you wait a long time for the final product. To avoid that, discuss your timeline with the company to determine if they can, in fact, meet it.
5. Skimping on a company role in your project
Many companies explain their capabilities on their website, but you can always ask if you don’t see it. Ask them about their process as it relates to your project. Do they have a team that can develop a storyboard, narrative, and script, or is that something they expect you to bring to the table? If your project requires animation, do they have an animator on their team, or will that be an outsider that you have to hire for that part of the video? Will they market and distribute your video, or will you complete that process after receiving the final product? All those questions should be discussed with every video production company you talk with. Fully understanding the company’s capabilities and the role they expect you to play will cause you less headache once the project begins.
6. Lack of researching
Company reviews speak volumes when it comes to hiring them. Read what former clients have to say about them and review their previous projects. It all gives you a slight inside look into who the company is before talking with them. If their reviews are bad, then you have your answer, but if their good reviews and their previous work looks good, then reach out to connect, they may just be your perfect fit.
To avoid these and other mistakes, reach out to the experts at Transcendent Enterprise. As a leading video production company in New York City, we specialize in crafting captivating premium content to grow your business. We bring excellence, attention to detail, and customer care to any project we undertake. Our full range of services includes corporate content creation, pre-production, 4k production, editing, live streaming, and photography and are capable of producing in various industries and fields of work.