Top Five Things To Look For When Hiring A Video Professional
One of the most versatile and engaging visual mediums is video content, and it is widely used by businesses to materialize their vision and increase their online presence. So, if you’re looking to take your company’s brand image a notch higher by creating a compelling video, it’s best to enlist the services of a team of experts that will help in producing impactful content to target your audience.
However, finding a reliable video production company that will take care of all the aspects and execute your idea seamlessly can be challenging. Also, with a slew of options to choose from, it can be taxing to pick someone that ensures a favorable outcome. To increase your knowledge and hire the right agency to fulfill your goals, here’s a list of the top five things to look for in a video professional.
When looking to hire a video production company, you need to ensure that they have the expertise in producing the type of video you want for your project. An experienced production team will have the ability to demonstrate a deep range of samples across an array of styles and methods. The first thing you should do is review their portfolio. Many companies provide samples of their work on their website. These samples will give insight into the quality of video this company is willing to place their name on. While reviewing, determine if their content is attractive, engaging, and professional. Does their style match your vision? Do they seem experienced enough to understand your concept and deliver it to your standards? These are thoughts and questions you should ask yourself to ensure you engage with experienced professionals.
2. Open communication
A promising sign is when the right professional spends more time learning about your needs and objectives than selling themselves. The company should ask you questions to determine what exactly your recording is going to be used for and who the target audience will be. A company that is willing to have an open form or communication and listen closely to your needs will most likely deliver a video that meets and exceeds your expectations.
3. Company reviews
Many companies list out testimonials from clients on their website, which will all be favorable, that’s why it’s on their website. So, you need to also review them on Google Reviews, Thumbtack, Bark, or any other review website to get a more in-depth look at their feedback. Another way to determine if they’re worth working with is to grab a few names of the companies of videos you like and ask the prospective video company if they will share their contact information with you. You will now have the opportunity to better understand their working relationship with their previous clients.
4. Know the work you pay for
Once you communicate your request to the video company, they should provide you with a professional and clear proposal or quote detailing what you are paying for and the time-frame for delivery. Videos will vary in price based on how many cameras, events, or services are needed for production. Some familiar service offerings are live-streaming, multiple-camera recordings, testimonial interviews, etc. Depending on the needs of the client, production companies will adjust their packages and prices accordingly. At the end of the day, make sure you ask questions if you are unclear about the services being provided to ensure you aren’t getting over or under-charged.
In this creative field, passion is what drives us to keep moving throughout the day. This quality should be easy to spot the moment you connect with the video company. Does their desire to help you seem genuine? Did they offer you any helpful and creative ways to capture your vision? Ultimately, this project is your passion, and you want someone to feel as excited about it as you do. You also want to work with someone you like because that can lead to a long working relationship for future projects. Ensure you feel comfortable with your chosen video production company and confident that your video is in the right hands.
If you’re looking for a live streaming video and corporate video production company in NYC, reach out to Transcendent Enterprise. We specialize in corporate content creation, pre-production, 4k production, editing, live streaming, and photography and are capable of producing in various industries and fields of work. With over two decades of experience in successfully producing and delivering quality content to our clients, we ensure to provide unparalleled service to create premium content so that your business thrives and grows.