7 Ecommerce Video Marketing Tips To Help You Sell More

More and more of our life has moved online, including our favorite places to shop. This is why companies have made bringing new customers to their site a marketing focus. If you want to be creative with your marketing efforts, grab the attention of your potential customers, build trust with them and convert them into return customers, it’s time to consider ecommerce video marketing. 

Video marketing is especially important online because the internet is largely visual. Research shows that 65% of the general population considers themselves visual learners, making video marketing for ecommerce a must. To help you get more familiar with ecom video marketing, Business 2 Community broke down some tips and tricks to help you use video commerce as an opportunity to boost sales.

As a promotional video company in New York City, Transcendent Enterprise is always looking for ways to keep up with marketing trends and make sure our videos stay exciting and engaging. Some of the tips included in the article stand out as some of Transcendent’s core marketing values.

Testimonials Are Video Marketing Gold

There are lots of different types of promotional videos, but one of the most effective is testimonials. Testimonial videos allow clients to speak directly to the camera, and to your audience, about what makes your company or brand worthwhile. This can have a major impact on the way your brand is perceived by your audience.

Use Your Ecom Videos  On Multiple Platforms

Making quality promotional videos takes time and money. This is why it’s essential to get the most value possible out of each piece of content. One easy way to do this is by making longer advertisements that can be cut into shorter clips for social media.

For example, say your business creates a two minute video showcasing a new product to be put on your website or sent in a marketing email. You can take the best 15-30 seconds from that short video and post it as a story on Instagram or Facebook.

Use Social Media in Content Marketing Strategies 

These are just a few things to consider when planning and organizing a video marketing plan for your company. The best way to create high quality professional video is by contacting a video production company that knows the ins and outs of viral video marketing.

Create the Perfect E commerce Video with These Tips

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Original Article Source Credits:   Business 2 Community , https://www.business2community.com/

Article Written By:  Caitland Conley

Original Article Posted on:  June 17, 2021

Link to Original Article:  https://www.business2community.com/video-marketing/7-ecommerce-video-marketing-tips-to-help-you-sell-more-02413375